DATE
2020 – PRESENT
CHALLENGE
Fit Results is a Chicago-based group fitness & personal training studio. When we first started our conversation, they wanted a fresh new logo. After digging deeper into some of their problems, goals, and aspirations, it became clear that they needed a more encompassing brand system that helped the business get more leads and convert more memberships, not just look pretty.
SOLUTION
We prioritized their goals and developed a strategy that led to a rebrand which differentiated them within the crowded Chicago market.
We launched a new website and digital experiences, ensuring they were optimized for local searches.
To convert more leads, we improved their onboarding and sales process by upgrading sales assets and systems.
To improve brand perception we redesigned both their flagship and second locations to fit the new brand.
Since then, we've been their marketing partner, increasing their web traffic by 3x and search impressions by 10x, launching various marketing campaigns, and overall resulting in stable 35% year-over-year growth.
SERVICES RENDERED
Brand Strategy
Brand Identity
Messaging
Branded Space
User Experience
Website
Content Production
Videography
Photography
Advertising
Merchandise
Photography by Daniel Delgado
2020 – PRESENT
CHALLENGE
Fit Results is a Chicago-based group fitness & personal training studio. When we first started our conversation, they wanted a fresh new logo. After digging deeper into some of their problems, goals, and aspirations, it became clear that they needed a more encompassing brand system that helped the business get more leads and convert more memberships, not just look pretty.
SOLUTION
We prioritized their goals and developed a strategy that led to a rebrand which differentiated them within the crowded Chicago market.
We launched a new website and digital experiences, ensuring they were optimized for local searches.
To convert more leads, we improved their onboarding and sales process by upgrading sales assets and systems.
To improve brand perception we redesigned both their flagship and second locations to fit the new brand.
Since then, we've been their marketing partner, increasing their web traffic by 3x and search impressions by 10x, launching various marketing campaigns, and overall resulting in stable 35% year-over-year growth.
SERVICES RENDERED
Brand Strategy
Brand Identity
Messaging
Branded Space
User Experience
Website
Content Production
Videography
Photography
Advertising
Merchandise
Photography by Daniel Delgado
"Kai has helped tremendously, not just on the branding and marketing, but the professionalism, sending the message out, and hammering down on what were really trying to focus on.
- Luis Centeno, Owner at Fit Results
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