2020 – PRESENT
Fit Results is a Chicago-based group fitness & personal training studio. When we first started our conversation, they wanted a new logo. After digging deeper into some of their problems, goals, and aspirations, it became clear that they needed a more encompassing brand. At the time, the pandemic had taken a toll on their business. Despite their two locations being temporarily shut down, they were still supporting their community, with live and OnDemand workouts. Their biggest goal was to use this downtime as an opportunity to relocate their flagship gym, rebrand, and begin franchising operations.
We used the downtime to prioritize their goals and developed a strategy to differentiate them within the crowded Chicago market. We overcame short-term and long-term obstacles by improving their web and digital experiences, optimized the onboarding process, and redesigned both their flagship and second location.
This has led to 40% year over year growth. We are still working together to nurture and grow the brand.