Fitness changed my life. It was not long ago that I was 60 lbs heavier, depressed, anxious, and just getting by in business and life. Only after prioritizing health and fitness, did everything else fall in place. The journey taught me one thing.
Everyone has undiscovered potential and fitness is the ultimate catalyst.
While I've always designed and built brands, there was never a deeper, more fulfilling project than branding for my first gym client. Not only was I passionate about the project, but seeing the positive impact the work had on the gym and its community was profoundly impactful. This, coinciding with my own fitness transformation, gave me a big realization: This was what I was put on earth to do. So I committed my knowledge of branding and marketing to focus on the fitness and wellness industry so that together, we can impact lives for the better.