Fit Kit Studio is a Chicago-based creative consultancy that helps fitness businesses build systems to attract their tribe & change more lives.

We specialize in getting and converting organic web traffic so you don't have to rely on ads.


We believe that people are better when they're healthier, happier, and growing.

One of the best ways to do that, is fitness.

But there's a problem in the industry.

Despite our best efforts, obesity rates are higher than ever, participation at gyms is only around 20%. And the 80% would rather pay for quick fixes, than invest in their health.


Because we're the only service that goes against human nature.

And we are not speaking their language.

So Fit Kit's mission is simple: to make fitness attractive to the fitness-averse.

Yen Kai Huang
Founder, Studio Director  
Certified Brand Strategist
Fitness changed my life. It was not long ago that I was 70 lbs heavier, depressed, anxious, and just getting by in business and life.

Only after prioritizing health and fitness, did everything else fall in place.

The journey taught me one thing:

Everybody has undiscovered potential, and fitness is the catalyst.
While I've always designed and built brands, there was never a deeper, more fulfilling project than branding for my first gym client. Not only was I passionate about the project, but seeing the positive impact the work had on the business and its people was profound.

This, coinciding with my own fitness transformation, gave me the realization:

This was what I was put on earth to do.

So I committed my knowledge of branding and marketing to focus only on solving problems in the fitness industry so that together, we can change lives for the better.

Need a spot?

If you have questions or a project in mind, let's chat!

Yen Kai Huang
Founder, Studio Director
(626) 244-1731
Clare Koepp
Global Executive Creative
Director, Partner
+49 89 3627380

New York