Level C and Liquid Death tasked our team to develop a disruptive solution addressing the issues surrounding mental health:
1) Ensuring accessibility of services to all individuals, regardless of their background or resources.
2) Combating prevalent stigma associated with seeking mental health treatment.
3) Innovate on methods to improve the effectiveness of available solutions.
Graveyard Shift, an on demand therapy app that provides after-hours mental health treatment. The core principle enables individuals who can afford therapy to support those who cannot, fostering a community-based approach to mental health care.
With a contrast between the lighthearted visual identity and playful messaging to an otherwise dark subject, the brand’s systems subvert expectations of what mental health treatment is.