Level C and Liquid Death tasked our team to develop a disruptive solution addressing the issues surrounding mental health:
1) Ensuring accessibility of services to all individuals, regardless of their background or resources.
2) Combating prevalent stigma associated with seeking mental health treatment.
3) Innovate on methods to improve the effectiveness of available solutions.
We launched the brand Graveyard Shift, a groundbreaking live therapy app designed to provide after-hours mental health treatment. The app's core principle revolves around enabling individuals who can afford therapy to support those who cannot, fostering a community-based approach to mental health care.
With a lighthearted visual identity and playful messaging, the brand creates an engaging identity system and drives campaigns promoting mental health awareness and accessibility.