2023 – PRESENT

Plyogenix is (relatively) new Physical Therapy clinic compared to its saturated market of established competitors so Dr. Mitko Dimitrov had a problem of convincing people to choose his services. To add to the struggle, he does not yet accept insurance, which means he has to go after premium clients who can afford his services.

He came to Kai with this problem, and despite working with a Physical Therapy Business Coach and a Google Ads specialist, he had not cracked the issue.

First we identified his strengths, weaknesses, unique value proposition, and his ideal customers. We used the data to reposition his brand, focusing on a hyper-specific niche in the PT space: sports recovery. This is a strength of Dr. Mitko’s story and a weakness of the local competitors.

We also flipped his other weakness (he handles fulfillment on his own, for now) into a strength (working directly with a Doctor of PT throughout the entire experience) and improved his brand image to cater to a premium audience.  

Then, we redesigned the website, focusing on a direct response landing page to complement the Google Ads, as well as brand messaging and SEO for the main sections.

Last, we set the site up with content management capabilities to allow Dr. Mitko to flex his authority with articles and scientific research, with the projection that it’ll further boost his web traffic and conversions.

Brand Concept
Brand Strategy
Visual Identity
User Experience
Mobile App

Photography by Tyler Downey Photo

"Kai is helping me with marketing currently: redesigned my website, updated SEO, updated my Google business profile, etc., and as a result of his help, I've hit two record months in terms of revenue!!
- Dr Mitko Dimitrov, Founder and Physical Therapist at Plyogenix

Need a spot?

If you have questions or a project in mind, let's chat!

Yen Kai Huang
Founder, Studio Director
(626) 244-1731
Clare Koepp
Global Executive Creative
Director, Partner
+49 89 3627380

New York